Presbyterian Homes Initiates Branding Study to Expand its Mission of Serving Older Adults
Presbyterian Homes has initiated a branding study with SageAge, a nationally recognized senior living and branding agency.
The study will assess market and stakeholder perception about the Presbyterian Homes brand and current services to inform brand identity as the organization builds upon its mission and history of serving older adults at its four Chicago locations. As a faith-based, not-for-profit, Presbyterian Homes’ mission is to create vibrant communities that inspire wellness, independence, joy and security—enriching the lives of residents and their families.
“As an industry leader in a time of rapid change, we are reimagining our Life Plan Communities, as well as additional services, to ensure our communities remain secure, strong and vibrant in the future,” said Nadim Abi-Antoun, President and Chief Executive Officer. “The branding study is an important initiative in achieving our vision to transform the organization with innovative thinking, bold leadership, and dynamic strategies that anticipate the needs of those we serve.” Presbyterian Homes will celebrate 120 years of serving older adults in 2024 and intends to build on this success for years to come.
The study includes several phases, with communication planned to stakeholders at key milestones.
Market Research Survey
Surveys will be sent to current residents and family members, employees, and seniors in the Chicago market in June to gain insights about the Presbyterian Homes brand, services currently offered to seniors in Chicago as well as additional services of interest. A comprehensive report and analysis will be available in mid-July, with key findings shared with all stakeholders in the mid-July time frame.
Brand Identity Focus Groups
Informed by stakeholder interviews and survey results, brand identity and service offering exploration will begin in August with focus groups scheduled for September. The focus groups will enable us to gauge reactions from key groups and obtain additional input as needed. Results will be available in October with brand identity completed in December.